What is Predictive Analytics?
Predictive Analytics has gone viral in the HR environment recently. But is it really anything new? Automated processes using machine learning and the Artificial Intelligence (AI) part of it is probably special - the fact that more and more specialized computer programs and algorithms are being developed that can collect information from different sources and combine the data for new learning.
"The truth is that predictive analytics are everywhere, and they existed before big data ever became a unique concept."
What Are Predictive Analytics?
Bob Prepalis, 2015
Much of what is included in Predictive Analytics, however, has been done for many years by those of us who are working with it, and are trained in organizational psychology with psychometrics and statistics. But we have called it by other names. Among other thingsprogram
evaluationand validation studies.
We collect data to obtain information about which characteristics predict good work performance. It may be information you in the organization already have, such as sales figures and customer satisfaction per salesperson. It could be to send out a survey to the employees' managers to check who they are most satisfied with based on various criteria - such as who lives up to the organisation's values the most, and that we test these salespeople with personality and ability tests.
We then enter all the data into the SPSS statistical analysis program. The result will give us a good indication of which personality and ability profile the most successful candidates have. You will then have an appropriate guideline as a measurement parameter when recruiting new people into the organization, but also in terms of what is important to emphasize when you work with the development of your employees and with the organizational culture and values you want to strive for in the organization .
What can my organization gain from performing Predictive Analytics or validation studies?
We recommend using Predictive Analytics or validation studies to get more information about which characteristics can best predict a good work performance. When we help you with this learning, you will be able to use it to develop good Talent Management programs. We help you ask; What characterizes our talents? What is the potential of these? You will be able to get a more accurate recruitment i.a. by weeding out candidates who oversell themselves in interview and more easily finding those who will actually be able to do the best job for your business. You can use the method to develop employees and managers by focusing on the developmental traits and characteristics that actually have the most significance for whether someone performs well or poorly in the organisation.
Are success criteria for managers specific to my organization
or general principles?
Nevertheless, it often happens that leaders who have been successful in an organization do not
necessarilyhave it to the same degree in the next. What causes it?
It can be influenced by things such as the size and structure of the organisation, whether services or products are sold and which services and products, different markets or different countries and continents. However, it is often mostly due to the fact that the organizational culture is different from organization to organization, and that the team/department a manager consists of people with a need for a different leadership style than the previous team the manager was responsible for.
To find out what is unique about leadership in your organisation, we recommend validation studies or predictive analytics. This is done to measure, evaluate and analyze all the managers in the organization today. Then you discover which criteria separate the good managers from the less good ones and can use these criteria when you test and analyze those who apply for management positions with you in the future.
How we set the criteria
For validation studies to find the best manager profile, we recommend testing current managers in the organization with personality tests and an analytical test that measures general intelligence. In addition, we like to use data from management evaluations you have from internal working environment surveys, 360 surveys, customer evaluations, employee interviews, and financial figures, as well as that we can tailor evaluation surveys for you for this purpose.
All the data we have on the managers is then analyzed in the SPSS statistical analysis program and the output is data that shows which personality traits and analytical scores the managers who have been evaluated the best have.
We take this information and add what recent research says about criteria for good management, and together this will be the starting point for criteria that will be set when selecting managers for you. In addition, there will be a profile to work towards when you work with management development and coaching of your current managers.
Ethics and privacy
It is important to follow ethical principles for privacy when working with personal data. When the focus of the analysis is not the people directly - as here to set criteria for good management in your organization - we always recommend separating out personal data such as name, date of birth and other specific data where people can be recognised.
How can we help you?
Get in touch to get help finding out what the potential for success looks like in your organisation. Help to analyze who has the most of this potential with you today, and what should be the profiles you are looking for both internally and outside the market. A good Predictive Analytics or valuation study will give your organization valuable information to build a good Talent Management program, develop accurate recruitment profiles for various roles and provide a framework for talent development. And not least, important information to take with you when looking at the organizational culture and working environment - are we living up to the values that are important for success? In this way, you will be well prepared for the future.